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Who We Are

A Platform with a Purpose: Aarsh ReproHealth

Aarsh ReproHealth, a unit of EndoDaylights India Pvt. Ltd., is the only platform specifically dedicated to creating awareness about endometriosis and offering a consortium of reproductive and fertility experts for all individuals — across India and, in the near future, the far and middle eastern countries.

Awareness

Shining a light on endometriosis — a commonly overlooked women's health condition.

Access to Care

A consortium of reproductive & fertility specialists, clinics and labs across India.

Breaking Stigma

Addressing taboos around male and female fertility challenges, for all genders.

Education

Equipping individuals with the knowledge to understand and manage reproductive health.

Healthcare professional representing Aarsh ReproHealth's mission
Our Mission

Awareness, Access & Action for Reproductive Health

Aarsh ReproHealth advocates for creating awareness about endometriosis and breaking taboos around male fertility — educating, supporting, guiding and treating reproductive & fertility challenges in all individuals.

Endometriosis Awareness

Shining a light on a condition that affects millions yet remains widely overlooked and misdiagnosed.

Inclusive for All Genders

Breaking the silence around male fertility while championing women's reproductive health.

Confidential & Compassionate

Safe, judgement-free guidance and support for every individual's reproductive journey.

Pan-India Network

Connecting you with specialists, clinics & diagnostic labs — wherever you are.

Our Team

Meet the People Behind Aarsh

A team driven by lived experience, purpose, and a shared mission to break the silence around reproductive health.

Photo of Preetam Petkar

Preetam Petkar

CEO & Founder

Aarsh ReproHealth · A unit of EndoDaylights India Pvt. Ltd.

I am the Founder of Aarsh ReproHealth, bringing over 30 years of expertise in leadership, business development, strategic planning, and customer engagement across industries such as e-commerce, consulting, process improvement, data management, and finance. I have held leadership positions in organizations like

Photo of Sheila Petkar

Sheila Petkar

Co-Founder & Brand Ambassador

Aarsh ReproHealth · A unit of EndoDaylights India Pvt. Ltd.

I am the Co-founder and face of Aarsh ReproHealth. With a Commerce degree, my career encompasses roles in acquisition, customer support, and service within the IT and banking industries. Until 2005, I held senior positions at organizations such as American Express and National Instruments.

Photo of Shenaz Bapooji

Shenaz Bapooji

Strategic Marketing Advisor

Aarsh ReproHealth · A unit of EndoDaylights India Pvt. Ltd.

A veteran marketing and brand strategist with over 30 years of experience across advertising, digital commerce, and startups, she advises founders, leadership teams, and VCs on brand growth, customer demand, and go-to-market strategy. As a mentor and board advisor, she brings clarity, empathy, and sharp

Our Story

A Personal Journey, Shared With You

"Our fight with endometriosis — Sheila's physical pain, our emotional scars, and the hope we found together." Based on our life experience, read on... — Preetam